James Rowe

James Rowe

Sports Journalist and Data Analyst
James Rowe covers grassroots football and sports analytics with a focus on local community clubs.

Areas of Expertise

Sports Analytics

Applying statistical methods and AI to interpret football performance data.

Community Development

Researching engagement models that connect local clubs with fans and schools.

Data Visualization

Presenting complex sports data in accessible, fan-friendly ways.

Ethical Betting Education

Promoting responsible data use in match prediction and fan engagement.

Education & Qualifications

  • MSc Sports Data Science
    University of Bath, 2017

    Thesis: Predictive Modelling for Non-League Football Match Outcomes

  • BSc Sports Management
    University of Exeter, 2014

    First Class Honours

  • Professional Certifications
    Certified Sports Data Analyst (CSDA), 2019

    British Sports Analytics Association

Recent Publications

  • Predictive Analytics in Grassroots Football
    Journal of Sports Data, 12
    2019

    A study on using data models for improving non-league football strategy.

  • The Future of Community Clubs
    Football & Society, 8
    2021

    Examines how local football clubs sustain engagement and funding.

  • Fair Play in the Data Age
    Ethics in Sport Review, 6
    2023

    Discusses ethics and transparency in modern football analytics.

Awards & Recognition

  • Somerset Sports Journalism Award
    Somerset Press Guild, 2020

    Recognized for outstanding coverage of local football.

  • Community Impact Award
    North Somerset Council, 2022

    Honored for promoting grassroots football through data initiatives.

  • Best Grassroots Feature
    UK Football Writers Association, 2023

    Awarded for the feature on youth football development.

Professional Experience

  • Sports Data Analyst
    Bath City FC, 2015-2018

    Developed match analysis reports and opposition scouting profiles.

  • Freelance Football Journalist
    Local Football Weekly, 2018-2021

    Covered grassroots clubs and community sports features across the South West.

  • Head of Content
    Sports Insight Media, 2021-Present

    Leads editorial content on football analytics and club case studies.

Articles by James Rowe